<div class="container">
  <h1>
    <span>k</span>
    <span>.</span>
    <span>m</span>
    <span>e</span>
    <span>s</span>
    <span>b</span>
    <span>a</span>
    <span>h</span>
  </h1>
</div>

html,
body {
  height: 100%;
  overflow: hidden;
}
body {
  width: 100%;
  height: 100vh;
  display: grid;
  place-content: center;
  background: #333;
  background: no-repeat 50% / cover url(//unsplash.it/1000);
}
h1 {
  font: italic bolder 50px sans-serif;
  text-transform: uppercase;
  white-space: nowrap;
  position: relative;
  display: block;
  width: 350px;
  height: 80px;
  display: flex;
  justify-content: center;
  align-items: center;
  overflow: hidden;
  border-radius: 30px;
  &::after {
    content: "";
    position: absolute;
    top: 50%;
    left: 50%;
    width: 130%;
    height: 130%;
    transform: translate(-50%, -50%);
    filter: blur(20px);
    background: #0007;
    z-index: -1;
  }
  span {
    color: #fff;
    display: inline-block;
    animation: name 2s cubic-bezier(0.4, 1.4, 0.75, 0.9) infinite;
    &:first-of-type {
      animation-delay: 2s;
    }
    &:nth-of-type(2) {
      animation-delay: 1.2s;
    }
    &:nth-of-type(3) {
      animation-delay: 0.5s;
    }
    &:nth-of-type(4) {
      animation-delay: 5.2s;
    }
    &:nth-of-type(5) {
      animation-delay: 3s;
    }
    &:nth-of-type(6) {
      animation-delay: 1.9s;
    }
    &:nth-of-type(7) {
      animation-delay: 1s;
    }
    &:last-of-type {
      animation-delay: 4s;
    }
  }
}
@keyframes name {
  5% {
    transform: scaleX(5000) translateY(5px);
    opacity: 0.1;
    text-shadow: 1px 1px orange;
    text-decoration: 0;
  }
  10% {
    transform: scaleX(1) translateY(-50px);
    opacity: 0.5;
    text-shadow: -1px -1px tomato;
  }
  15% {
    transform: scaleX(0) rotate(360deg);
    opacity: 0.8;
    text-shadow: -2px -2px red;
    text-decoration: 0;
  }
  20% {
    transform: scaleX(1) translateX(5px);
    opacity: 1;
    text-shadow: 2px 2px pink;
  }
  21% {
    text-shadow: 0px 0px 20px brown;
    transform: scaleY(0.5) translateX(-5px);
    text-decoration: 0;
  }
  22% {
    text-shadow: 0px 0px 0px #f358;
    text-decoration: 0;
    transform: scaleY(1) translateX(0);
    text-decoration: underline overline line-through #0005;
  }
}