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HTML

              
                <div class="container">
  <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 381 81" class="marketing-lab">
  <title>Marketing Lab</title>

<svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1115.37 189.31" class="marketing-lab">
	<defs>
		<g id="marketing-masks">
			<mask id="mask-marketing-M">
				<polyline class="mask" id="mask-M" points="14.15 142.87 41.16 65.87 57.66 118.37 92.16 58.87 110.16 139.87" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="30"/>
			</mask>	
			<mask id="mask-marketing-a">
				 <path class="mask" id="mask-a" d="M214.66,130.37s-27.5-11.5-30.5-22.5,4-52-33-36c-31.55,13.64-14.51,61.76-5,57,10-5,27-6,36-21" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>	
			<mask id="mask-marketing-r">
				<path class="mask" id="mask-r" d="M239.16,139.87l-1-52s-6-15-13-19,2,18,15,12,21-22,26-15,15.5,17.5,15.5,17.5" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>
			<mask id="mask-marketing-k">	
				<polyline class="mask" id="mask-k" points="306.65 28.37 314.65 115.37 395.15 58.87 342.65 101.37 386.15 127.87" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="30"/>
			</mask>
			<mask id="mask-marketing-e">	
				<path class="mask" id="mask-e" d="M482.66,127.37s-43,8-58-7A101.68,101.68,0,0,1,414.37,108C406.28,96.54,402.65,86.22,429,65.18c35-28,39,19,39,19l-51,22" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>
			<mask id="mask-marketing-t">		
				<path class="mask" id="mask-t" d="M505.27,17.84s-10,92-3,100,39.39,8.53,39.39,8.53" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>
			<mask id="mask-marketing-t-stroke">		
				 <line class="mask" id="mask-t-stroke" x1="501.66" y1="72.37" x2="540.66" y2="75.37" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>
			<mask id="mask-marketing-i-dot">		
				 <path class="mask" id="mask-i-dot" d="M562.66,34.37s16,17,18,18" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>
			<mask id="mask-marketing-i">	
				 <path class="mask" id="mask-i" d="M564.66,65.37s-3,52,1,54,0,17,13,9a150.3,150.3,0,0,0,24-19" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>	
			<mask id="mask-marketing-n">
				<path class="mask" id="mask-n" d="M612.66,47.37l12,68s36-51,42-47,0,17,5,21,6,20,12,23,22,18,22,18" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>	
			<mask id="mask-marketing-g">
				<path class="mask" id="mask-g" d="M758.66,116.37s-25,0-29-5-18-16-16-24,24-20,26-19,34,4,34,8,8,9,9,21,3,58,3,58-14,25-27,21-40-14-40-14" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>
			<mask id="mask-marketing-lab-l">
				<path class="mask" id="mask-lab-l" d="M890.66,21.37s-2,89,0,92-4,10,5,12,32-7,32-7l5-6" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>
			<mask id="mask-marketing-lab-a">
				<path class="mask" id="mask-lab-a" d="M1026.66,131.37s-21-7-25-16-8-33-9-37-4-16-11-14-27,17-34,27,4,29,4,29,4,8,7,8,3,4,12-4,25-9,26-23" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>	
			<mask id="mask-marketing-lab-b">
				<path class="mask" id="mask-lab-b" d="M1044.66.37l4,134s19,3,24-10,23-24,23-24,6-13,7-20-1-24-16-27-34,8-34,8" fill="none" stroke="#000" stroke-miterlimit="10" stroke-width="25"/>
			</mask>	
		</g>
	</defs>
	<g id="marketing-lab">
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fill="#e10a22"/>
  </g>
</svg>
      <button class="button" onClick="play()">PLAY</button>
</div>
              
            
!

CSS

              
                .container {
  display: flex;
  justify-content: center;
  align-items: center;
  width: 100vw;
  height: 100vh;
}
.marketing-lab {
  cursor: pointer;
  fill: #d83e00;
  position: absolute;
  left:0;
  top: 0;
  visibility: hidden;
  opacity: 0;
}

.marketing-lab .mask{
  fill: none;
  stroke: #fff;
  stroke-miterlimit: 10;
}

.button {
  padding: 8px 16px;
  font-size: 24px;
  font-weight: 600;
  letter-spacing: 1px;
  cursor: pointer;
}
              
            
!

JS

              
                gsap.set(".marketing-lab", {autoAlpha:0});

function marketingAnimation() {
   let tl =  gsap.timeline({defaults: {duration: 0.3, ease: Linear.easeNone}});
  tl.to('.marketing-lab', {autoAlpha: 1})
  .fromTo('.marketing-lab #mask-M', {
 drawSVG: '0% 0%'
}, {drawSVG: true })
    .fromTo('.marketing-lab #mask-a',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-r',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-k-1',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
    .fromTo('.marketing-lab #mask-k-2',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-e',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-t',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-t-stroke',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-i-dot',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-i',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )  
  .fromTo('.marketing-lab #mask-n',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
    .fromTo('.marketing-lab #mask-g',{
 drawSVG: '0% 0%'
}, {drawSVG: true } )
  .fromTo('.marketing-lab #mask-lab-l', {drawSVG: '0% 0%'}, {drawSVG: true})
  .fromTo('.marketing-lab #mask-lab-a', {drawSVG: '0% 0%'}, {drawSVG: true})
  .fromTo('.marketing-lab #mask-lab-b', {drawSVG: '0% 0%'}, {drawSVG: true})
.to('.marketing-lab', {autoAlpha: 0}, "+=0.18")
  return tl;
}

function play() {
  marketingAnimation();
}
              
            
!
999px

Console