<div id="glow_box">
 <p class="glow_text">
	<span class="inner">Your Long Touch Here...</span>
 </p>
</div>
* {
  margin: 0;
  padding: 0;
  border: none;
}

*,
*::after,
*::before {
  -webkit-box-sizing: border-box;
  -moz-box-sizing: border-box;
  box-sizing: border-box;
}

body {
  background-color: #111;
}

#glow_box {
	display: inline-block;
	width: 1080px;
	height: 88px;
	position: absolute;
	top: calc(50% - 44px);
	left: calc(50% - 540px);
	font-family: "Droid Sans", sans-serif;
	font-weight: 700;
	font-size:6vw; /* responsive text: https://www.w3schools.com/howto/tryit.asp?filename=tryhow_css_responsive_text */
	line-height: 88px; /* the same as DIV container height to center the text */
	text-align: center;
	vertical-align: middle;
}

.glow_text {
	position: relative;
	background: transparent;
	color: #f5f5f5;
	font-variant: small-caps;
	letter-spacing: 0.05em;
	-o-text-overflow: clip;
	text-overflow: clip;
	text-shadow: none;
	
	transition: all 0.6s linear; /* vendorless fallback */
	-o-transition: all 0.6s linear; /* opera */
	-ms-transition: all 0.6s linear; /* IE 10 */
	-moz-transition: all 0.6s linear; /* Firefox */
	-webkit-transition: all 0.6s linear; /*safari and chrome */
}

.glow_text:hover {
  /*
	text-shadow:
    0 0 5px rgb(255, 255, 255, 1),
		0 0 10px rgb(255, 255, 255, 1),
		0 0 20px rgb(255, 255, 255, 1),
		0 0 30px rgb(255, 255, 255, 1),
    -1px 0 cyan,
    0 1px cyan,
    1px 0 cyan,
    0 -1px cyan;
  -webkit-text-stroke: 1px cyan;
  */
	text-shadow:
    0 0 5px rgb(255, 255, 255, 1),
		0 0 10px rgb(255, 255, 255, 1),
		0 0 20px rgb(255, 255, 255, 1),
		0 0 30px rgb(255, 255, 255, 1);
}

p.glow_text span.inner {
	position: relative;
	z-index: 2;
}

#glow_box p.glow_text span.inner {
	position: relative;
	content: 'Your Long Touch Here...';
	z-index: 2;
}
#glow_box:hover p.glow_text span.inner {
	display: none;
}
#glow_box:hover p.glow_text:after {
	position: relative;
	content: 'Glowing & Responsive Text!';
	z-index: 2;
	color: #111;
}

External CSS

  1. https://fonts.googleapis.com/css?family=Droid+Sans:700

External JavaScript

This Pen doesn't use any external JavaScript resources.