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<td style="font-family: Arial, Helvetica, sans-serif; font-size:18px; line-height:20px; color:#444444;"><p><strong>Digital Décor – 5 tips to capitalize on this profitable new market</strong></p></td>
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<td class="con_text" align="left" style="font-family: Arial, Helvetica, sans-serif; font-size:13px; line-height:23px; color:#2e2e2e; padding-top:0px;"><p>In the era of the selfie, digital décor printing provides the personalized, immediate interior decoration that today’s consumers want. Digitally printed wall art and fabrics are a rapidly growing trend, creating a huge target market for the large format print industry and providing an opportunity to create new services, new products, and engage new customers. Who are these new customers? Just about anyone interested in customizing their environment, from individual home owners, to commercial properties in industries like health care, restaurants, education, hospitality, museums, corporations, retail and more. These customers demand wall covering products that print high-quality images, meet environmental requirements, are odorless, and mold- and mildew-resistant. The HP suite of wallcoverings fit all these requirements. </p>
<p><strong>HP PVC-free Wall Paper, HP PVC-free Durable Smooth Wall Paper</strong> and <strong>HP PVC-free Durable Suede Wall Paper</strong> when printed with HP Latex Inks enable healthier and more sustainable printing and have multiple environmental certifications*. The perfect complement to these papers is <strong>HP Light Fabric</strong> for fabric decorations, a market expected to grow about 34% annually. <strong>HP Light Fabric</strong> is an economically priced polyester that produces brilliant prints, resists creases and wrinkles, and is also environmentally assured.</p>
<p>Don’t miss out on this profitable new market. Below are 5 tips for success:</p>
<ol>
<li>Develop a plan and assign a representative to focus on this huge market.</li>
<li>Visit association websites to identify prospects: <a href="https://www.aia.org/">American Institute of Architects</a>, <a href="https://www.asid.org/">American Society of Interior Designers</a>. </li>
<li>Encourage your customers to add wall art to their shops to showcase HP PVC-free Wallcoverings.</li>
<li>Create a portfolio of examples. For samples and other marketing collateral, you can download assets or we can help customize them with your logo and company contact information. Visit the <a href="http://support.hplfmedia.com/v1.0"><strong>HP Support Hub</strong></a>. </li>
<li>Find innovative products for home decoration all in one place on our webpage; <a href="http://www.globalbmg.com/hp/en/decor?utm_source=google&utm_medium=email&utm_term=Decor%20Media&utm_content=Decor%20Media&utm_campaign=Decor%20Media"><strong>Décor Solutions for HP Large Format Printers</strong></a> on the <a href="http://www.globalbmg.com/hp/en/decor?utm_source=google&utm_medium=email&utm_term=Decor%20Media&utm_content=Decor%20Media&utm_campaign=Decor%20Media"><strong>HPLFMedia.com</strong></a> website. </li>
</ol>
<p>To order, call us at <a href="../HP-Template/888-893-4668"><strong>888-893-4668</strong></a><strong> </strong>or email us at <a href="mailto:bmg-ams-info@hplfmedia.com">info@HPLFMedia.com</a>. </p>
<p> Like our content? You can download these assets or we can help you customize the email templates and videos with your logo and company contact information. Visit the <a href="http://support.hplfmedia.com/v1.0"><strong>HP Support Hub</strong></a>. For questions or assistance, contact your HP Large Format Media Specialist at <strong>888-893-4668</strong>, or email <a href="mailto:bmg-ams-info@hplfmedia.com">info@HPLFMedia.com</a>.</p></td>
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<td class="con_text" align="justify" style="font-family: Arial, Helvetica, sans-serif; font-size:13px; line-height:23px; color:#2e2e2e; padding-top:3px;"><p>Americas <BR>
<strong>United States: </strong><a href="tel:+1-888-893-4668"><strong>888-893-4668</strong></a><br>
Canada: <a href="tel:+33 (0)1 84 88 00 35">+</a><a href="tel:+1-888-893-4668">1-888-893-4668</a><br>
Mexico: <a href="tel:+33 (0)1 84 88 00 35">+</a><a href="tel:+01-800-681-6740">01-800-681-6740</a><br>
Brazil: <a href="tel:+33 (0)1 84 88 00 35">+</a><a href="tel:+55-11-4950-8547">55-11-4950-8547 </a>
<p>Europe, Middle East, and Africa<br>
United Kingdom & Ireland: <a href="tel:+44 (0) 24 7718 0068">+44 (0) 24 7718 0068</a> <br>
Benelux & Nordics: <a href="tel:+32 28 080 750">+32 28 080 750</a> <br>
Central & Eastern Europe: <a href="tel:+ 42 022 888 2053">+ 42 022 888 2053</a> <br>
France: <a href="tel:+33 (0)1 84 88 00 35">+33 (0)1 84 88 00 35</a> <br>
Germany & Austria: <a href="file:///C|/Users/rhian.arvidson/2014-15-New S&D Canvas Replacements Email/+49-3030-806625">+49 </a><a href="tel:+33 (0)1 84 88 00 35">(0)</a> <a href="tel:+49-3030-806625">3030 806 625</a> <br>
Italy: <a href="tel:+39-02-9475-4971">+39 02 9475 4971</a> <br>
Middle East & Africa: <a href="tel:+34 935 479 700">+34 935 479 700</a><br>
Russia & CIS Region: <a href="tel: +7 499 918 4279">+7 499 918 4279</a> <br>
Spain & Portugal: <a href="tel:+34-935-479-700">+34 935 479 700</a><br>
<p>Asia Pacific<br>
Australia: <a href="tel:+61 2 8038 5013">+61 2 8038 5013</a><br>
Singapore: <a href="tel:+65-3158-4677">+65 3158 4677</a><br>
Japan: <a href="tel:+81-3-6388-0362">+81 3 6388 0362</a></td>
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<td style="font-family: Arial, Helvetica, sans-serif; font-size:18px; line-height:28px; color:#444444;"><strong>The Sales Tool that Keeps on Giving: HP Swatchbooks </strong></td>
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<td class="con_text" align="left" style="font-family: Arial, Helvetica, sans-serif; font-size:13px; line-height:23px; color:#2e2e2e; padding-top:3px;"><p>Give your salespeople the support they need to nail the sale with our free swatchbooks. The swatchbooks, which detail the entire line of HP media for HP printers, include:
<ul>
<li>A printed image so customers can see how images reproduce on that material.</li>
<li>Printer and ink compatibility.</li>
<li>Specifications, including weight, thickness, roll sizes, and more.</li>
</ul>
Best of all, the swatchbooks are free. Just give us a call or go to <a href="http://www.globalbmg.com/hp/en/swatchbook?utm_source=globalbmg&utm_medium=email&utm_campaign=requestswatch">www.HPLFMedia.com/hp/swatchbook</a> and request them online.
</p></td>
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<td colspan="2" align="center" style="font-family: Arial, Helvetica, sans-serif; font-size:12px; line-height:20px; color:#232323; font-weight:bold;"><a href="http://www.globalBMG.com/hp" target="_blank" style="color:#232323; border-bottom: 1px dotted #787878;text-decoration:none;">www.HPLFMedia.com</a> | <a href="mailto:bmg-ams-info@hplfmedia.com" target="_blank" style="color:#232323; border-bottom: 1px dotted #787878; text-decoration:none;">info@HPLFMedia.com</a></td>
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