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                                  <td style="font-family:  Arial, Helvetica,  sans-serif; font-size:18px; line-height:28px; color:#444444;"><p><strong>New applications, new markets—ICA Gourmet Foods prints  backlit signs in-store</strong></p></td>
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                                  <td class="con_text" align="left" style="font-family:  Arial, Helvetica,  sans-serif; font-size:13px; line-height:23px; color:#2e2e2e; padding-top:3px;"><p>ICA  Group, Sweden&rsquo;s #1 food retailer, and parent to ICA Gourmet food stores, is now  successfully printing their own backlit signs in-house!  The upscale food chain wanted a high-end look  to their signage which previously consisted of paper posters. After evaluating <a href="http://support.hplfmedia.com/docs/hp-premium-vivid-color-backlit-film"><strong>HP  Premium Vivid Color Backlit Film</strong></a>,  they were so impressed with the quality, they purchased a new HP DesignJet Z5600  Postscript printer for their in-store use and acquired LED Light boxes to  display the custom prints on <a href="http://support.hplfmedia.com/docs/hp-premium-vivid-color-backlit-film"><strong>HP Premium Vivid Color Backlit Film</strong></a>.</p>
                                    <p>                                      Retail  stores provide a huge target market, and the need for a premium-looking  solution is growing fast in Sweden and beyond. Mr. Collin, Store Manager of the  ICA Gourmet in Umea, Sweden, wanted to create a more inviting and upscale  environment to attract new customers. He explains, &ldquo;We wanted to find new ways  to differentiate from the competition and to enhance the store experience.&rdquo; Now  the store can update their messaging quickly to keep up with the ever-changing  needs of their customers. </p>
                                    <p>                                      The porous coating on the printable front side of <a href="http://www.globalbmg.com/hp/en/hp-premium-vivid-color-backlit-film"><strong>HP Premium Vivid Color Backlit Film</strong></a> enhances image definition and provides excellent  color contrast, even without backlight, and produces brilliant,  razor-sharp images. Plus, it&rsquo;s  recyclable, a key benefit for a growing market of consumers.</p>
                                    <p>                                      For questions or assistance, contact your HP Large Format  Media Specialist at: <a href="888-893-4668"><strong>888-893-4668</strong></a>, or email <a href="file://design/designfiles/FinishedGraphicDesigners/LexJet%20Working%20Server/Email%20Development/BMG%20Template/2016-06-Marketing%20Support%20Tools/info@HPLFMedia.com">info@HPLFMedia.com</a>.</p>
                                    <p>                                      Like our content? You can download  these assets or we can help you customize email templates and videos with your  logo and company contact information. Visit the <a href="http://support.hplfmedia.com/v1.0"><strong>HP Support Hub</strong></a>, located at <a href="http://support.hplfmedia.com/v1.0"><strong>support.hplfmedia.com</strong></a>. </p></td>
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                                  <td style="font-family:  Arial, Helvetica,  sans-serif; font-size:18px; line-height:28px; color:#444444;"><strong>The Sales Tool that Keeps on Giving: HP Swatchbooks  </strong></td>
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                                  <td class="con_text" align="left" style="font-family:  Arial, Helvetica,  sans-serif; font-size:13px; line-height:23px; color:#2e2e2e; padding-top:3px;"><p>Give your salespeople the support they need to nail the sale  with our free swatchbooks. The swatchbooks, which  detail the entire line of HP media for HP DesignJet Printers, include:
                                    <ul>
                                      <li>A printed image so customers can see how images  reproduce on that material.</li>
                                      <li>Printer and ink compatibility.</li>
                                      <li>Specifications, including weight, thickness,  roll sizes, and more.</li>
                                    </ul>
Best  of all, the swatchbooks are free. Just give us a call or go to <a href="http://www.globalbmg.com/hp/en/swatchbook?utm_source=globalbmg&utm_medium=email&utm_campaign=requestswatch">www.HPLFMedia.com/hp/swatchbook</a> and request it online.
</p></td>
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