<article>
  <h1><span>one word per line pure CSS</span></h1>
</article>
@import url(https://fonts.googleapis.com/css?family=Roboto:100);
*, *:before, *:after {
  box-sizing: inherit;
}
* {margin:0;padding:0;border:0 none; position: relative;}
html {
  min-height: 100%;
  background-size: cover;
  box-sizing: border-box;
  font-family: Roboto, sans serif;
}
body {
  height: inherit;
}
article {
  background: url(https://ununsplash.imgix.net/photo-1416339306562-f3d12fefd36f?q=75&fm=jpg&s=dd8bffcffb3d622bea05c74d203121c6) no-repeat center;  
  background-size: cover;
  height: 100vh;
  display: flex;
  align-items: center;
}
article:before {
  content:'';
  position: absolute;
  top:0;right:0;bottom:0;left:0;
  //background: rgba(0,0,85,.4);
}
h1 {
  color: #fff;
  font-size: 15vh;
  line-height: 1.1em; 
  font-weight: 100;
  width: 100%;
  word-spacing: 100vw;
  letter-spacing: 0.1ch;
  margin-left: 20vw;
  margin-top: -0.14em;
}
h1 span {  
  background: #180030;
  background: linear-gradient(rgba(10,0,50,0.7),rgba(10,0,50,0.7)) repeat-x;
  background-size: 100vw 1.1em;
  background-position: 0 0.18em;
  padding: 0 0.5ch 0 0.2ch;
  
  /* Needs prefixing */
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
}

External CSS

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External JavaScript

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