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   <h1>Daniel Kahneman</h1>    
    <h2>The Father of Behavioral Economics</h2>
    <br></br>
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     <div class="col-xs-12 col-md-6">        <img class="img-rounded img-responsive center-block" src="https://www.socialpsychology.org/thumb/4112/0/md.jpg" alt="Daniel Kahneman" align="middle"></img>
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      <ul>
        <li>Holocoust survivor</li>
        <li>PhD in Psycology</li>
        <li>Co-developed the field of Behavioral Economics</li>
        <li>Winner of the Nobel Prize in Economics</li>
        <li>Best-selling author</li>
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  <p>In purely academic economics there is an assumption that humans behave as rational beings and seek to maximize their outcomes in a given situation.  The model human is known as homo economicus, and while homo economicus is valuable in teaching the principles of economics, homo economicus exists alongside Bigfoot and the Loch Ness Monster.</p> 
    
  <p>This is the part of the story where a Nazi SS soldier encounters a young, Jewish Kahneman, aged 7 or 8, walking home past curfew in Nazi-occupied France.  Instead of punishment, the soldier hugs the boy, shows him a picture of his son, and gives him some money.  This encounter convinced Kahneman that humans are complex and fascinating and would be one of the influences that lead Kahneman to study psychology and earn his PhD in the field from UC Berkley in 1961.</p>

  <p>While Kahneman was classically trained and studied as a psychologist, he is most noted for his work in the field of behavioral economics.  In 1979 he co-authored a paper with Amos Tversky called "Prospect Theory" that showed people act statistically irrationally in the presense of risk.  "Prospect Theory" gave birth to the field of behavioral economics which studies how people make decisions based on their experiences and how the decision is framed.</p> 

  <p>Kahneman and Tversky would continue work on the theory until Tversky's death in 1996.  Others contributed to the development of the theory, and specifically how Kahneman viewed it.  Notably, Richard Thaler was on this list.  Thaler's educational training was in the field of Economics and the men would share their ideas on behavoiral economics from their unique backgrounds.</p>  

<p>Daniel Kahneman was awarded the Nobel Memorial Prize in Economic Sciences in 2002 for his development and study of behavioral economics. Following his successes in academia, Kahneman wrote the book "Thinking, Fast and Slow" which synthesizes his life of study and how people think into a book that is accessible to the layperson.  
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<h3>Further Reading</h3>
<div id="furtherreading">
  <a href="https://en.wikipedia.org/wiki/Daniel_Kahneman">Wikipedia</a>
  <br>
  <a href="http://www.nobelprize.org/nobel_prizes/economic-sciences/laureates/2002/kahneman-bio.html">Autobiography for the Nobel Prize</a>
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